A brief summary
Digital marketing has changed tremendously over the last few years. At the same time, there has never been more pressure on marketers to reach their goals. Learn the skills that underlie any effective digital marketing activity today. Are you under pressure to reach better results with your digital marketing? Do you sometimes struggle to measure the impact of your digital marketing activities? Do you have a hard time keeping up with the rapid changes in the field?No wonder. Digital marketing has never offered more opportunities to engage with customers and sell products & services - but at the same time, it has never been more complex. By interviewing leading experts and explaining key concepts, we unlock the critical factors that make digital marketing communication successful - independent of specific strategies and channels. Our guidelines will help you to cut through complexity and structure your activities. We will focus on the crucial elements in each discipline and give you useful tips for your daily marketing efforts.Join this course to take your knowledge to the next level with the skills that underpin every effective digital marketing strategy in today’s complex marketing reality.